# Apresentação de lançamento do produto

## FitPulser Launch Plan

Transforme discussões de produto em apresentações de lançamento prontas para stakeholders e clientes.

March 2026

## Strategy Session Output

### FitPulser Launch Plan

> “Pulse Your Potential”

## The Opportunity We’re Chasing

### Here’s Why Now Is the Right Moment

* What we agreed: the global fitness app market is accelerating and this window won’t stay open forever.

| Metric                       | Value         |
|------------------------------|---------------|
| Market size (2024)          | $9.4B        |
| Projected by 2034           | $25.6B       |
| Smartphone users with fitness apps | 60%+  |
| North America market share    | 38%           |

## Who We’re Targeting

### The Audience We Locked In

#### Primary: Gen Z & Millennials
* Ages 18–40 — digital-native, fitness-obsessed, creator-influenced
* 50%+ already use fitness apps and wearables
* Gen Z spends $33–55/mo on fitness
* Strength training is the #1 activity
* 71% influenced by fitness creators

#### Secondary: Fitness-Curious Pros
* Ages 30–45 — busy professionals wanting structure and accountability
* Looking for guided, data-driven workouts
* High willingness to pay for premium features
* Wearable adoption growing fastest in this cohort

## How We’re Positioning FitPulser

### “Where Science Meets Hustle”

* The position we’re owning — a space no competitor occupies. Not just tracking, not just community. The full stack.
* AI Pulse-Based Training
* Social Challenge Engine
* Wearable-First Design
* Real-Time Biometric Coaching

## The Launch Timeline

### 9 Months, 4 Phases, No Wasted Motion

**Phase 1 / Mo 1–2**
* Pre-Launch
    * Beta seeding with early adopters
    * Influencer onboarding pipeline
    * Hype building across social

**Phase 2 / Mo 3–4**
* Go Live
    * App Store launch day
    * PR activation blitz
    * Paid campaigns go live

**Phase 3 / Mo 5–7**
* Build
    * Community growth engine
    * Feature drops on cadence
    * Partnership activations

**Phase 4 / Mo 8–9**
* Scale
    * Referral loop activated
    * International push
    * Optimize spend to scale

## Channel Strategy

### Where We’re Putting the Energy

* TikTok / Instagram — 40%  
* Paid UA / App Store — 25% 
* Influencer Partnerships — 20%  
* PR & Earned Media — 10%  
* Community / CRM — 5%

## Budget Breakdown

### How the $850K Is Deployed

| Category             | Amount    | Percentage |
|----------------------|-----------|------------|
| Digital / Social     | $340K     | 40%        |
| Paid Acquisition      | $212K     | 25%        |
| Influencer           | $170K     | 20%        |
| PR / Earned         | $85K      | 10%        |
| Community / CRM      | $43K      | 5%         |

## How We’ll Know It’s Working

### The Metrics We’re Holding Ourselves To

* 500K Downloads in first 90 days
* 4.5+ App Store rating target
* 35% Day-30 retention rate
* $2.50 CPI target
* 15% Free-to-paid conversion
* 180M+ Earned media impressions

## What’s Next

### Let’s Build the Thing.

1. Finalize Creative Briefs  
    Lock visual direction, messaging frameworks, brand assets
2. Lock Influencer Roster  
    Confirm 50+ creators, sign contracts, brief on launch cadence
3. Submit App Store Assets  
    Screenshots, descriptions, preview video, ASO optimization
4. Paid Campaign Go-Live  
    All channels activated, attribution tracking confirmed

## Supernormal in números

* **2020** — Ano de fundação  
* **20** — Funcionários  
* **700K+** — Organizações atendidas

## FAQs

### Como eu indico ao template quais reuniões usar?
### Posso criar diferentes apresentações de lançamento para diferentes públicos?
### O que está incluído na apresentação de lançamento?